Friday, February 10, 2017

BUSINESS ENVIRONMENT

Business Environment:

Introduction:

Business and society have a symbolic relationship with one another. Each derives from the other some form of benefit. The purpose of business is to earn money (profit). It also helps in the creation of employment which in turn raises the standard of living while, at the same time contributing to the economic growth and development of the country. Society needs business only for its survival. 

Success of a business is dependent upon its interaction with the environment around it environmental factors have a bearing on the business not the other way round. A business therefore should operate its activities as per the environment in which it exists.

Environment refers to the surrounding conditions of any particular object or business environment refers to the external conditions or factors affecting the business.

Business Environment is aggregate of all conditions, events and influences that surround and affect it. External factors or conditions are limitations which may be internal or external depending upon whether they are controllable or not. These environmental factors could be social economic, cultural, geographical, technological or legal factors.

Meaning and Definition:

Business environment means all internal and external factors that affect how the company functions including employees, customers,
management, supply and demand and business regulations. Business environment refers to those aspects of the surroundings of business enterprise, which affect or influence its operations and determine its effectiveness.

Definition: 

According to Kith Davis,"Business environment is the aggregate of all conditions, events and influence that surrounds and affect it "

According to Andrews,"The environment of a company as the pattern of all external influences that affect its life and development"


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